Advisory Services
With our range of advisory services at your disposal, you can focus on only what’s most important for your success- the decisions basis our sound advisory services.
Trend
Analysis
Industry
Analysis
Competitive
Intelligence
Market Entry
Strategy
Digital
Strategy
Analytics
Web
Analytics
Social Media
Measurement
Sentiment
Analysis
Trend Analysis
How is e-commerce primed to grow in the next five years?
What will be the drivers of healthcare technology in the next decade?
Will space travel be just a fad or will it become a disruptive aspiration of the masses?
Be it a simple question with a straight answer or a complex problem requiring deep expertise, with Digital Presence’s experience in market research, you can be confident of posting any question and be assured of the recommendations that make most sense for you
Industry Analysis
Understand the forces at work in the overall industry and your position relative to other competitors will help in effectively planning the overall strategy. We use frameworks like Porter’s 5 forces, SWOT analysis, PESTLE analysis and other established frameworks to help you answer the questions most relevant for your business
Competitive Intelligence
“Keep your friends close and enemies’ closer”- that’s our principle when it comes to competitive intelligence. We can track key business related movements of your competitors and advise on best tactics to get competitive advantage
Market-Entry Strategy
A combination of industry analysis and competitive study along with understanding key environmental, legal and political factors of the market to be entered. We also conduct research on consumer expectations, study demand side metrics and arrive at the potential market size to help you arrive at your market entry strategy
Digital Marketing Strategy
The cornerstone of any solid digital marketing plan is the overarching strategy. It’s this strategy that ties tactics, channels and messaging in with business goals and bottom line. With our digital strategy offering, we draw up your channel strategy, craft content strategy, create content calendar and build response rule book for engagement on social media channels
Analytics
Apart from understanding the qualitative part of business, understanding the quantitative part is equally important. With Digital Presence advanced analytics offering you can measure various metrics like cost of customer acquisition, cost of customer retention, average marketing cost per initiative, best-selling SKU and how etc.
Web Analytics
To understand how your website performs in its category or to gauge campaign effectiveness, web analytics has the answers to the most important questions of companies’ online strategies. Be it tracking ads, checking email campaigns or content marketing, we have the knowledge of relevant metrics for analyzing your online performance. Our team has competent Google Analytics Certified Professionals to help your web business reach its potential. Be it page tracking or mobile browser tracking, our team possesses the knowhow to track relevant information and interpret it to deliver a thorough analysis of your digital properties.
Social Media Measurement
Knowing what’s good, bad and ugly for your brand according to the netizens keeps the company and its products or services in good stead. Though there are tools available for automated sentiment tagging, we believe that we should personally gauge conversations to paint an accurate picture for you. For you, our analysts can sift through volumes of conversations to handpick valuable drivers of positivity and negativity so that you are better informed about your products or your brand’s performance online
Sentiment Analysis
Knowing what’s good, bad and ugly for your brand according to the netizens keeps the company and its products or services in good stead. Though there are tools available for automated sentiment tagging, we believe that we should personally gauge conversations to paint an accurate picture for you. For you, our analysts can sift through volumes of conversations to handpick valuable drivers of positivity and negativity so that you are better informed about your products or your brand’s performance online
